Would this have “redeemed” him?

Being a Steelers fan from as far back as I can remember, I watched Sunday’s Super Bowl with excitement. However, I found myself consistently questioning the rhetoric of the sportscasters’ coverage of Ben Roethlisberger’s sexual assault charges and his four game suspension at the start of this season.
Did they really just say that winning the Super Bowl would redeem him? (SeattleTimes) Did they really just say that his leadership this season was proof of him learning from his mistakes? (SportsIllustrated) Were they really spending more time talking about his beard growth than what this suspension and allegations of sexual assault should mean to the football (and world-wide) community?
With a captive audience of 111 million (Forbes), this could have been a perfect venue for sexual assault education. Still, what can we learn from how this issue was covered during the most-watched event in TV history?